When starting a project, it is important to realise that any development will touch upon pre-existing issues and interests and that these should be taken into account.
In this context, the words ‘issue’ and ‘interest’ should be interpreted in the broadest sense possible: anything possibly impacting a person or organisation, now or in future, and relevant in the light of the specific agenda of each stakeholder. Whereas every stakeholder has an interest, not every one of them has the power to change or modify project development and/or relevant decision-making. Power can come in a variety of forms, such as political decision- making power, legal power, access to specific resources, or the power to block certain developments through media access. Power can be seen as the degree of influence on the decision-making and implementation process. Therefore, it is important to assess the power of stakeholders at an early stage of the process in order to get support from powerful actors, but also to be aware of powerful potential adversaries.
While the first instinct of project developers might be to look towards the negative impacts from certain stakeholder groups, it is important to note that, in many cases, active stakeholder engagement has been found to enrich an envisaged development. Stakeholders often have access to specific relevant knowledge, perspectives and resources that contribute to better ideas and better designs, meaning they may enhance the quality of the design and overall outcomes.
Step 3: Strategy development
Once the various stakeholder groups have been assessed and mapped, the final stage is to develop an engagement strategy. Time and resources are, of course, limited, so a clear strategy is needed to get the most value out of engagement activities. Building on the ‘Power v Interest’ matrix above, project teams can attribute the appropriate form of engagement, as seen below.